Designing a Cyber “Credit Monitoring” Portal
Building a Cybersecurity Lead-Magnet to Incubate Cooling Leads
Start Date: August 2024
Roles: Researcher, Designer, Developer
Topics: Marketing, Design Principles, Prototyping, Data Visualization, Front-end Optimization
Abstract:
On a retainer contract with Highground, I redesigned the prior iteration of a lead magnet built for Vistage chairs intended to deputize them with knowledge of their member organizations security risks, leverage their influence, keep Vistage leads hotter for longer, and increase Highground sales qualifications. The process involved a series of design sprints diagnosing the UI/UX issues that deterred Vistage chairs from using the portal and applying sound design principles to correct them, then moving into a series of engineering sprints to re-skin the application, improve the readability of data visualizations, and add slicers to the data to increase clarity and user interaction.